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The covid pandemic has inspired many startups and small business owners to either start selling online or greatly increase their e-commerce operations.

Proof of this pattern can be seen in Shopify’s quarterly report of 30 June 2020. For the three-month span, the company achieved a 28-percent rise in subscription sales. BigCommerce, another SaaS ecommerce site, announced a 7-percent rise in the number of customers in the same second quarter.

Two Situations

Consider, first example, a modern e-commerce entrepreneur. Perhaps this guy had been through the pandemic, or worse, had lost his job altogether. Starting an e-commerce company appeared to be the only hope.
Second, think about well-established companies, or even some who had even invested heavily in e-commerce. Before the closures this spring, these businesses may have concentrated on their brick-and-mortar activities.

It needs a specific approach to the acquisition of customers, including the understanding of the right platforms for the acquisition of those customers. Such future problems include the processing of income taxes and the logistics of packaging and mailing orders.

In short, with at least some small companies seeking to sell online, existing e-commerce sites provide advice and advanced expertise to maximize the probability of success.

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